Television That Caused An Uproar From Viewers - 922 Words

In 2013 a Cheerios commercial aired on television that caused an uproar from viewers. Usually one would think a cereal commercial would not receive such negative feedback. The commercial opens up with a little girl asking her mother if Cheerios are good for your heart. The mother replies with a yes, which highlights the Cheerios branding; Cheerios are ‘heart-healthy.’ The little girl then proceeds to innocently take the box and wander into the living room, where her father is sleeping. The next scene cuts to the father waking up with the Cheerios cereal in a pile on his chest, where his heart would be. This leads the viewer to believe the daughter in the commercial was trying to look out for her father’s heart health, and was done so in a cute and quirky way. So why did this simple Cheerios commercial cause such a debate? This disturbance was due to fact that the commercial casted a Caucasian mother, an African American father, and their daughter of mixed-race. Mo st people would view the commercial and think nothing of it, but it caused such a commotion in the general public and in the media. People had issues with the family being interracial, and saw them as less than normal. Scholars, like Gregory Blair and Jamaica Kincaid have discussed similar issues that deal with race and sexual orientation in the family dynamic. Today, the notion of a perfect family is a concept that is still quite ambiguous. It has less relied on the superficial characteristics of what makesShow MoreRelatedVisual Media s Influence On Society1661 Words   |  7 PagesVisual Media’s Influence on Society Information is easily accessible to Americans through the media. Americans can get this information from print, audio, visual, and online. For eight to eighteen year olds, media in some form or fashion normally takes up seven and a half hours of each day. Of those seven and a half hours, most is spent in front of the television. 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